March 20, 2011

Strategies of Effective New Product Team Leaders

Posted in BADM 720 tagged , , , at 5:02 pm by Sarah

This reading was all about how problematic it can be for businesses to develop new products.  I believe the issues described are pretty common.  I’ve worked at lots of places where decisions are made without consideration for the people those decisions will affect, there is no visibility and information is withheld as standard procedure, and managers try to control every detail of the work rather than trusting employees to do their jobs.  It’s an environment that is self-perpetuating.  Employees don’t take ownership of their work, and they don’t have opportunities to make mistakes, which means they will never learn anything.

One of the more interesting questions posed by the article is why these problems are so common, when every manager seems to believe that they have the solutions.  Just because we know how to be effective leaders in theory, doesn’t mean we are effective in practice.  The article suggests that leaders have to transform their thinking, though the nature of this transformation was unclear due to excessive wordiness and unnecessarily complex vocabulary.  Personally I think this is a complex question to answer.  It’s hard enough for me to apply the things I’m learning for myself, much less tell someone else how to do it.

I think the most important thing that this article suggests is encouraging inter-departmental cooperation.  I always like to be able to understand the big picture, I try to be considerate of the roles that others play in our work, and I appreciate it when others do the same for me.  That sort of goes hand in hand with the suggestion that information needs to be disseminated quickly and freely from rank to rank, which has been a personal pet peeve of mine.

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